Hidden gems of Prime Day
BestReviews is reader-supported and may earn an affiliate commission. Details.
What are the best hidden gems of Prime Day?
There are countless deals for Prime Day, and many people are on the hunt for hidden gems. Otherwise known as under-the-radar finds, these products gain popularity quickly and sell out just as fast. From budget-priced appliances to TikTok-famous products, hidden gems like these are proving to be the most coveted items of Prime Day.
Some of the top hidden gems we’ve uncovered so far include Nespresso machines, Roombas and premium beauty products. And based on our most recent research, we’re finding that trendy gym accessories and hydroponic gardens are emerging as popular picks as well.
Because prices and availability are subject to change today — especially with prices this low — we’ll update this list frequently to keep you up to date. We organized these hidden gem Prime Day deals roundup by popular categories so you can find what you’re looking for quickly.
Trending hidden gems from Fitbit and Echo
Samsung Galaxy Watch 4: 34% off
Keep track of fitness metrics to keep an eye on your overall health. This Samsung smartwatch includes an ECG monitor, fitness, running and sleep tracking. It even comes with GPS Fall Detection for more adventurous fitness fanatics. SHOP NOW
The sporty Citizen Eco-Drive watch is a versatile design that lends itself to everyday wear. It has a rugged design with a stainless steel strap and watch case, and water resistance up to 200 meters. SHOP NOW
Dash Rapid Egg Cooker: 22% off
Take the hard work out of hard-boiled eggs with this two-tier rapid egg cooker. No matter how you like your eggs, whether hard-boiled, soft-boiled, poached or scrambled, this essential appliance has you covered. SHOP NOW
23andMe Health + Ancestry Service: $98.99 off
If you ever wondered about your ancestry, now is the time to invest in this genetic DNA test. The testing kit is easy to use, and within a few weeks, you’ll discover more about your family history and health predispositions. SHOP NOW
Amazon Echo Frames: 60% off
These glasses let you enjoy your favorite tunes anywhere with open-ear audio and built-in speakers. Their Auto-Volume automatically adjusts the music volume based on the noise level of your environment. They are compatible with Alexa, Google Assistant and Siri, and they are lightweight and comfortable to wear all day. SHOP NOW
7 discounts that caught our eye
- Now only $29.39, the Gillette Mach 3 Razor Blade Refills are a total value buy.
- The Frontline Plus Flea and Tick Treatment just fell to $26.51.
- Pick up the Kenmore Hammond Flat-Bottom Carbon Steel Wok for 22% off today.
- Save big when you buy the Bentgo Kids’ Prints 5-Compartment Lunch Box for $20 off.
- Travel in style on a budget for only $68.40 with the Vera Bradly Twill Travel Duffel.
- Monitor your home security with the Blink Outdoor Wireless Security Camera for just $59.99.
- Pick up the Samsung Jet Bot AI+ Robot Vacuum Cleaner for 38% off.
Photo printers, dash cams and other deals on electronics
Capture and save memories with this wireless mini printer that instantly prints 2-by-3-inch photos. The companion HP Sprocket app lets you customize images with frames, stickers and text before printing. Zink sticky-backed photo paper is included to create stickers of your photos and doodles. SHOP NOW
Rove R2-4K Dash Cam: 32% off
If you’re looking for a dash cam, this discreet Rove model has a 150-degree field of view and captures footage in 2160p. The built-in Wi-Fi allows you to record and download incidents on the Rove app, and it’s activated and locked when incidents or collisions occur. SHOP NOW
Amazon Fire 8 Kids Tablet: 50% off
This kids’ tablet comes with a year of Amazon Kids+ that unlocks access to apps, games, books and other educational content. It has a user-friendly interface that kids as young as three years old can use. SHOP NOW
Kasa Smart Light Switch: 35% off
The Kasa Smart Light Switch is an easy, affordable upgrade to home and office lighting setups. It doesn’t take more than a few minutes to install, and it’s compatible with Alexa and Google Assistant for hands-free control. SHOP NOW
Bose SoundLink Color II: 39% off
Ideal for indoor and outdoor listening, the Bose SoundLink Color II has a water-resistant design and a soft-touch silicone exterior for portability. The Bluetooth speaker delivers brilliant, true-to-life sound and offers up to eight hours of listening time on a full charge. You can also take calls with a range of up to 30 feet. SHOP NOW
8 discounts that caught our eye
- The Blink Mini Indoor Camera recently dropped to 14% off.
- The VTech Kidizoom Camera Pix is now available for $24.99.
- Pick up the Beats Studio3 Wireless Earphones while they’re still 43% off.
- Spring for the Anker Powerbank Portable Charger for $44.99 today.
- The LG HD IPS Monitor is a worthwhile upgrade for only $149.99.
- Save $160 on the Insignia 50-inch Smart Fire TV for crystal clear TV viewing.
- Get 28% off your new Apple Watch Series 7 today.
- Expand your gaming capabilities with the Seagate Game External Hard Drive—available for just $85.49 today.
Home and garden essentials from Calphalon and Greenworks
Lauded as a kitchen essential, this versatile Dutch oven is typically used for making soups, sauces and stews. It boasts superior heat distribution and has cool-to-touch handles so you don’t burn yourself. SHOP NOW
This handy combo air fryer enables you to air fry, broil, roast and reheat. It’s small and compact to save counter space and comes with pre-set, customizable cooking programs for your convenience. SHOP NOW
If you’re looking for an eco-friendly mower, this Greenworks model comes with a rechargeable 4.0Ah battery that offers up to 45 minutes of runtime. It’s lightweight and user-friendly, making it a popular investment for first-time homeowners. SHOP NOW
Worx Electric Lawn Edger & Trimmer: 46% off
Instead of spending big bucks on landscaping, invest in this Worx trimmer to tidy up edges around the driveway, hardscaping or garden. The powerful motor spins at 4,700 revolutions per minute — an efficient feature that virtually slices time off garden work. SHOP NOW
Ninja 1000-Watt Professional Blender: 30% off
This popular Ninja blender makes smoothies, shakes and soups, and because it crushes ice, it’s ideal for making frozen beverages. The jumbo 72-ounce jug can whip up large batches and serve several guests at once. SHOP NOW
7 discounts that caught our eye
- Pick up the Lenox Portola Flatware Set for 34% right now.
- Sleep easy when you buy the Casper Sleep Original Hybrid Mattress for 20% off.
- Since it’s 58% off, it’s a good time to pickup the KitchenAid Stoneware Baker.
- The Nicole Miller Danica Patio Rug is a steal for 47% off.
- You can pick up the popular Keurig K-Elite Coffee Maker for only $99.99 today.
- Make frozen treats for the summer with the Cuisinart Frozen Yogurt, Ice Cream and Sorbet Maker—30% off today.
- Pick up the Blueair Air Purifier for just $93.09 today to keep the air in your home clean.
Deals on NYX, Conair and other beauty brands
A perennial favorite, this medium-coverage concealer is available in a wide variety of shades, so you can get a near-perfect color match. It can be used on other parts of the face and body and provides noncakey, 24-hour moisturizing coverage. SHOP NOW
Panasonic Nanoe Salon Hair Dryer: 37% off
Add volume with the diffuser attachment or get precision styling with ease with the concentrator nozzle. This hair dryer is versatile and powerful, but compact and easy to store and carry for travel. SHOP NOW
Fill in your brows with this best-selling brow powder, which comes as a duo so you can create ombre looks. The powder has a natural-looking texture and is highly pigmented, making it suitable for everyday wear. SHOP NOW
Soothe and hydrate parched skin with this lightweight Peter Thomas Roth SPF facial moisturizer. It is infused with hyaluronic acid and locks in moisture for up to 72 hours, even after cleansing. SHOP NOW
Innisfree Daily UV Defense Sunscreen: 30% off
Maximize sun protection on your face with this water-based sunscreen, a top choice for those with sensitive or acne-prone skin. The formula moisturizes while it protects, absorbs quickly and doesn’t leave a white cast. SHOP NOW
7 discounts that caught our eye
- Biolage HydraSource Conditioning Balm is only a fraction of the price today at $23.80.
- The Haus Laboratories by Lady Gaga: Le Riot Lip Gloss is currently 70% off.
- Vital Protein Original Collagen Peptides are a small investment for only $27.99.
- Invest in a sunny glow, which you can get from the St. Tropez Bronzing Mousse for 30% off.
- Get a smooth matte finish with the La Roche-Posay Toleriane Double Repair Matte Face Moisturizer for only $13.99.
- Brighten your skin with the Vichy LiftActiv Vitamin C Serum which is 30% off today.
- Pick up the NYX Epic Ink Waterproof Eyeliner today for just $15.84.
Toys and games from Playskool and Barbie
Kids who are ready to start walking can practice their steps with this two-in-one toy. It also has plenty of onboard activities that keep little hands busy, such as knobs, buttons, spinners, levers and rollers. SHOP NOW
VTech Smart Shots Sports Center: 30% off
This interactive sports center lets toddlers learn soccer and basketball basics and even has an LED scoreboard. The play center also has buttons and shapes that produce sport-inspired sounds and phrases. SHOP NOW
Disney Frozen 2 Frozen Doll Set: 47% off
Kids can play for hours with their favorite Frozen characters with this five-piece doll set. Each character in the set also comes with three outfit changes so kids can recreate their favorite parts of the movie. SHOP NOW
Play as Star-Lord, and lead the Guardians of the Galaxy through countless adventures against unruly villains. The popular game earns high marks for its thrilling challenges and classic Star-Lord humor. SHOP NOW
ThinkFun Zingo Bingo Preschool Game: 38% off
This popular board game is full of puzzles and challenges to get the brain thinking. It’s ideal for preschool kids to boost their matching and language skills, so you can get their reading ability off to a good head start. SHOP NOW
6 discounts that caught our eye
- Pick up the Buffalo Games Moonlight & Roses Jigsaw Puzzle for only $10.78.
- The Crayola Wooden Art Set dropped to $22.49, which is 31% off.
- Get the Fisher-Price Deluxe Kick & Play Piano Gym to keep babies entertained for only $27.92.
- Pick up the Franklin Sports Kids Teeball Stand for 31% off.
- Give elementary school kids an elevated block building experience with 30% off the Magna Tiles 100-Piece Clear Colors Set.
- Get 61% off the Crayola Scribble Scrubbie Pets Tub Set to make bathtime fun.
Want to shop the best products at the best prices? Check out Daily Deals from BestReviews.
Sign up here to receive the BestReviews weekly newsletter for useful advice on new products and noteworthy deals.
Sian Babish writes for BestReviews. BestReviews has helped millions of consumers simplify their purchasing decisions, saving them time and money.
Copyright 2022 BestReviews, a Nexstar company. All rights reserved.